Men vs Women: Nicotine Pouch Consumption Habits

Nathan Chilcott

Product Curations

Thankfully, the modern world places less emphasis on gender-specific activities. This freedom means women and men can consume as many nicotine pouches as they want, depending on their preferences.

Just because they can, doesn’t mean they do. Let’s take a look at the pouch consumption habits of men vs women and find out the truth.

The Expected Results

Men are generally bigger than women making it a reasonable assumption that they require more of any substance to create the same effect in their bodies. That’s why men can generally consume more alcohol than women and it would seem logical to apply this reasoning to nicotine pouches.

However, there are many factors that can influence an individual’s consumption and tolerance level.

What the Research Says

A relatively recent study completed in 2022 in the UK shows that nicotine pouch usage is four times more common in men than in women.

It’s not the only research that suggests men use significantly more nicotine pouches than women. A similar survey was conducted in Australia and another in the US. In both cases, it seems men were more likely to be using nicotine pouches than women.

While this isn’t definitive, it would imply nicotine use in men and women is not equal.

Reasons For Women Using Less

Nicotine pouches are available for anyone of legal age to buy. However, while this is true, many of the brands use traditional masculine colours, such as blue and black. This gives their products a masculine look and may make them more appealing to a male audience.

This approach to advertising is highlighted further by the arrival of women-orientated nicotine pouches. Kelly White has an extensive range and all packets have a more feminine feel.

Interestingly, the Kelly White range is pretty new but already doing well, see the most popular Kelly White flavours. It seems likely that this will attract more women to use pouches and could change the balance of men vs women.

Historically, men have smoked more than women. According to a survey by Our World Data around 25% of the world population smokes.

However, while a third of men smoke, only one in ten women do so. As many nicotine pouch users are former smokers it’s not surprising that there are a greater number of male users than female.

Additional Concerns

While the surveys point to men using more nicotine pouches than women it doesn’t take into account the strength of the pouches. This is harder to identify but it is possible women are using stronger pouches, making their use lower as they use them less frequently.

"It’s important to note that the surveys are several years old and the nicotine pouch market is changing rapidly. The same survey could tell a very different story today."

Summing Up

Up-to-date surveys may provide us with a different story in the battle of men vs women and nicotine pouch consumption habits. That’s something we’ll have to review again.

In the meantime, regardless of who uses more, there are pouches available for all genders. Regardless of the packaging, try something new today.