Why Did Velo Rebrand Their Nicotine Pouches In 2024?
Nathan Chilcott
Brand identity is important. For the brand, it’s an opportunity to express what the brand represents, attract a like-minded audience, and create a visually appealing identity.
For you and me the branding of a product makes it easy to recognise. You’ve probably experienced the frustration of going into your local store looking for a specific product and not being able to find it.
It’s still there, you just can’t see it because the company thought it was a good idea to change the colours, imagery and overall design of their product.
It’s a risky approach. If you can’t see the product you may purchase something else. Equally, you may see it and not like the new image, convincing you to try something else.
It makes you wonder why Velo nicotine pouches would be worth rebranding.
The Change
"Velo was originally known as LYFT, it rebranded to Velo in 2022. However, until now, it has had several names and images, every country has its own unique Velo pouch packets.”
It’s that which made Velo look at the rebranding options and create a new uniform pouch design.
Yes, you’ll have to get used to the new design. But, once you have you’ll know what to look for anywhere in the world.
Stages Of Rebranding
Velo knows that it can be confusing and they want to make it as easy as possible for customers.
To keep things as simple as possible they have done the rebrand in two stages. The first, which happened in early 2024, was a redesigned can with the original design.
Cleverly, the design is placed on a sticker that can be pulled away, revealing the new design underneath.
It should help you get used to the look of the rebranded Velo pouches.
The second stage occurred toward the end of 2024 and simply removed the sticker, allowing you to instantly see the new brand design.
You’ll find the packets have gone from having a white background to different shades of blue depending on the flavour.
You’ll see the new design feature in our Velo promotions.
Current DealsName Changes
Velo also opted to change the name of some of the products, although the flavours and intensity are exactly the same.
For example, Velo Groovy Grape Mini is now known as Velo Mini Royal Purple. Same product, different name and different look.
Others who have had their name changed include:
- Velo Crispy Peppermint Slim to Velo Ice Cool Mint Strong Slim
- Velo Witty Spearmint Slim to Velo Mint Slim
- Velo Lofty Liquorice Slim to Velo Liquorice Strong Slim
- Velo Mighty Peppermint to Velo Freeze X-Strong
The list goes on. If you can’t find the flavour you’ve always had, contact our team. We’ll be happy to point you in the right direction.
Summing Up
It makes sense to us that Velo would change its image and even the names of each pouch to ensure they are the same globally.
The good news is that the product remains the same and you can still get your Velo nicotine pouches through our site, even if you have to check with us regarding the right name.